Oh Baby!

Having a baby can be exhausting.  Responsibilities include constant attention, care, and nurturing.  Let’s not forget dealing with a baby’s growth.  Who can predict how many times a day you will have to change it?  Or how many times you’ll ask yourself, “Why did I do this?!”  And of course, having a baby requires throwing it against the wall to see what sticks.

No need to call family services on me.  The baby I am referring to is Fruitations.

From conception to birth, I have given Fruitations life.  Pain, joy, and fascination all wrapped up in a nice package.  Which is constantly evolving. 

Case in point: our new label!

As my baby has grown, I see her differently (as I know you will too).  Instead of being a simple, delicious addition to a glass of seltzer, Fruitations has become the go-to product for craft soda enthusiasts.  Instead of a being a basic mixer for cocktails and mixed drinks, Fruitations has changed the perception of what that mixer should be – and now is!

The updated label conveys all kinds of information that will help you get to know my baby even better.  And despite looking a little different on the outside, Fruitations Craft Soda and Cocktail Mixer is the same delicious elixir you have come to know and love.

Winter is nearly passed and spring is approaching and I continue to feel grateful for many things.  Family, friends, and the support of so many who have encouraged me to pursue my baby, love it, let it challenge me, and watch it grow!

Michael Ray of Sunshine
2 oz Privateer Rum
1 oz Fruitations Rio Red Grapefruit
1/2 oz Aperol
2 dashes of orange bitters
Splash of Prosecco
Add first three ingredients to shaker full of ice.  Shake well.  Pour into up glass.  Add bitters and top with Prosecco.
Cheers to a fruitful 2014!
- Allison Goldberg
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