A Simple Drink Mixer Need Not Taste Simplistic

My grandmother could tell the time of day by an internal clock that rang loud and true.  At 4PM every day, without a need to consult a watch, she knew it was time to enjoy a glass of Scotch Whisky (she was all about the Cutty Sark from way back) with a little nosh, usually a great hors d’oeuvre that she had prepared earlier.  Nellie knew her way around the kitchen.

Some days require only a whistle wetting – but others?  That four o’clock hour can’t come fast enough!  You owe it to yourself, no matter the situation – or hour – to drink something that not only quenches your thirst, but also turns on your taste buds in a single, solitary sip.

Ingredients and simplicity of preparation are keys to meeting those expectations.

Just as we do with New England Cranberry products, FRUITATIONS sources ingredients with pedigree.  Case in point: FRUITATIONS Cranberry.  We make this original variety of FRUITATIONS with fruit we source from Cape Cod.  The wonderful cranberry is one of the few indigenous fruits to New England: the Wampanoag tribe offered them to the Settlers during the fall because they were seasonal, local, and healthful.

Sounds au courant, but it truly is an old and very wise practice.

No matter what you are eating or drinking, choose those items with the highest quality and simplest list of ingredients – it makes all the difference.  Our two-step method allows each of our fruit varieties to shine in its own right, and is in fact a core principle of FRUITATIONS.  We add no ingredient that might mask the unique and wonderfully bold taste.  Your first sip of FRUITATIONS paired with seltzer or spirits will be a revelation, making you stop in your tracks, look at your glass, and shout EUREKA! 

As Nellie would say as she raised her glass, “In good health.”


1 ounce Square One Organic Vodka

1 ounce FRUITATIONS Cranberry

1-2 ounces soda water, float

Pour first two ingredients in a shaker with ice.  Shake to chill, pour in glass, add seltzer, and stir. 


- Allison Goldberg

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