"Well-behaved women seldom make history."

I often see a bumper sticker that speaks volumes to me: Well-behaved women seldom make history.

Think Joan of Arc, Harriet Tubman, Susan B. Anthony, Aung San Suu Kyi, and Malala.

Each of these women possessed unique courage and conviction above all else, believing in themselves and their cause, often at the expense of their own lives (fire at the stake, anyone?) or their loved ones.  Aung San Suu Kyi’s husband died of cancer in the UK without his wife at his side. She would not leave her native Burma for fear she would not be able to return and continue her crusade for a freer homeland.

The life of an entrepreneur is often risky (and not for all), but it is truly the life for me.  My office is a mile from my home and I can come and go with ease, working from whichever location is more pleasing that day.  Scrambling at 3pm to pick up at school is an office exit typically laced with four-letter expletives, but I have yet to leave anyone stranded.  Time off is more easily negotiated, but work joins me.

As FRUITATIONS has evolved from a nice idea at the kitchen table to an actual business, I’ve had to embrace my own courage and conviction and, of course, believe in myself.  Naysayers told me I was crazy and my concept wasn’t viable.  One colleague was brazen enough to ask me how I convinced my husband to “let me” go forward with my pet project!  “Wilting flower” is not a phrase usually associated with yours truly, but once those seeds of doubt are planted, they are too often sown.

Getting over fear of failure was indeed the first step.  This debilitating emotion – of which I could lead a master class – nearly kept FRUITATIONS from seeing the light of day.  But once I finally took that leap of faith in myself, the journey truly began. 

Am I fighting for religious freedoms, voting or human rights?  Not exactly.  But believing in myself enough to bring an idea – and eventually a product – to market and see it succeed is incredibly liberating.  And makes me more certain that every task and decision facing FRUITATIONS ahead will be met head on.

In his first inaugural address, the only four-time elected President, Franklin Delano Roosevelt, told the American people that, “the only thing we have to fear is fear itself.” Prior to launching FRUITATIONS, I understood that quote indirectly.  But now I live it every day. 

So let’s raise a glass to brave women everywhere!  And the 32nd President, who enjoyed cocktail hour nearly every day, himself mixing martinis for an eclectic group that often included royalty, politicians, statesmen and friends.

The 32nd President – his own recipe 

2 parts gin (We love Cardinal American Dry Gin)

1 part dry, light vermouth

Olive or lemon peel for garnish crushed ice

Shake up gin and vermouth in a container half filled with chipped ice. Pour into chilled martini glasses, straining out the ice. Add garnish.


- Allison Goldberg

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