Go Team Go!

My cheerleader days were short, but impactful.  I mastered split jumps and cheers while diligently rooting on my high school’s freshman football team with my fabulous uniform and pompoms.

Sadly, no matter how our enthusiastically we called for “drive, desire, and determination,” our team was definitely not the best in the nation.

What the what?  I was devastated.  And that was the end of my sideline cheering.  I realized I needed the action!  To directly influence the outcome.  To be more in control of my own destiny.  Center Court.  Pitcher’s mound.  Possession of the ball, à la Larry Bird with three seconds left in the Game, the Series, down by 1 vs. the Magic Johnson Lakers at the Forum in Inglewood!  The stuff of (Larry) legends.  

A few too many years later, my own renewed drive, desire and determination has put plans in motion to be the best in the nation! 

My goal: change our perceptions of drink mixers.  Say au revoir, adios, buh-bye to the days of watery, sugary, mediocre juices and taste the flavor that is meant to be squeezed from a cranberry, a tangerine, or a grapefruit.

Can you remember the indescribable taste that comes from nature?  Don’t be lulled into libation complacency by mass-produced products, simply because that’s all you’ve known.

FRUITATIONS is the real deal.  And don’t forget bleeping delicious!

Leonardo da Vinci, unmatched (even today) master of science, art, architecture, and life said, “It has long since come to my attention that people of accomplishment rarely sit back and let things happen to them.  They went out and happened to things.”

Well, we’re happening, so enjoy fabulous FRUITATIONS!

And don’t forget to root, root, root for the home team.

DaVinci’s Architectural Build

1 ½ ounces Purity Vodka

1 ounce FRUITATIONS (pick your favorite flavor)

Pour vodka into cordial glass.  On back of bar spoon resting just at top of vodka, slowly pour in FRUITATIONS to layer.  Knock back.


- Allison Goldberg

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